Paid to Speak Masterclass

Build a Thriving Speaking Business with Johnny Quinn

DATE: Monday, August 18, 2025
TIME: 8:45 AM – 4:00 PM: includes catered lunch + snacks and refreshments all day
LOCATION: Shops of Legacy, Plano, Texas – see the event space
INVESTMENT: $2,500
SEATING: Limited small group (maximize individual focus) – scroll to the bottom to secure your seat
IMPORTANT NOTE: Johnny’s masterclass is specifically designed for speakers currently earning between $0 and $100,000 per year. If you’re a speaker that has already crossed into six-figure territory annually, you will still gain valuable insights and strategies from Johnny, but know the primary focus is on equipping early-stage speakers with the exact framework, systems, and tools to confidently scale into six-figures and beyond.

The Blueprint to Build a Profitable Speaking Business, Land Paid Gigs, and Get Booked Solid.

You have a message worth sharing. Now it’s time to get paid for it.

The Paid to Speak Masterclass (formerly called Speaker Business Bootcamp) is a full-day, immersive training experience where you will learn exactly how Johnny Quinn built his six-figure speaking business, step by step, system by system – so you can too!

If you are:

An aspiring speaker ready to enter the paid speaking world
A part-time speaker looking to turn professional
An experienced speaker tired of chasing inconsistent leads
An entrepreneur, coach, or author wanting to leverage speaking as a business driver

This masterclass is for you.

Over one full day, U.S. Olympian and professional speaker Johnny Quinn will pull back the curtain and give you his complete, repeatable system that consistently books stages, generates leads, and builds long-term momentum in the $6+ billion speaking industry.

This is not theory. This is exactly how Johnny operates his speaking business every day. You will leave with Johnny’s speaker blueprint in hand (plus a digital copy, of course).

WHAT YOU WILL LEARN

✅ Where to find event planners who book speakers
✅ How much events pay (and how to price yourself correctly)
✅ The exact speaker assets you must have to get booked
✅ How to generate leads while you are on stage
✅ The CRM, software, tools, and AI Johnny uses to run his speaking business
✅ How to build both inbound and outbound lead pipelines
✅ How speaker bureaus work and whether they make sense for you
✅ How to confidently communicate with event planners and close deals

DETAILED AGENDA FOR THE DAY

START OF DAY (8:45–9:00 AM): Professional Headshots | Coffee, Espresso, Tea Available

Photographer will be on site:
- Each speaker will receive a complimentary professional headshot by the end of the day (digital file only).
- Be sure to dress like you’re already a $20K+ speaker!

SESSION 1: The $6+ Billion Speaking Industry — Who Pays What

What speakers will learn in session 1:
- Understanding the size and scope of the speaking industry.
- Identifying key markets and industries that invest in speakers.
- Analyzing typical speaking fees across different sectors.
- Insights into trends and demands in the speaking market.

SESSION 2: The Speaker Assets You Must Have

What speakers will learn in session 2:
- Essential elements of a speaker one-sheet.
- Creating a compelling speaker reel AND speaker “reals.”
- Crafting a persuasive and professional speaker bio.
- Designing a speaker website that converts.
- Importance of testimonials and case studies.

BREAK (15 minutes) + Speakers Gift #1

SESSION 3: Building Your Referral Pipeline
What speakers will learn in session 3:
- Techniques for generating referrals from past clients and audience members.
- Building and maintaining strong relationships with key contacts.
- Leveraging LinkedIn and other social networks for referrals.
- Creating a referral program to incentivize word-of-mouth marketing.
- Case studies of successful referral strategies.

LUNCH (12:00–1:00 PM): Watching/Reviewing Top Speakers While We Eat (catered lunch)

What speakers will learn during lunch:
- Observing top keynote presenters: learning from their style, delivery, and engagement techniques.
- Discussing key takeaways from the keynote presentations with peers.

SESSION 4: Outbound Pipeline: Cold Outreach Done Right

What speakers will learn in session 4:
- Identifying potential clients and event opportunities.
- Crafting effective cold outreach emails and messages.
- Following up without being pushy: tips and strategies.
- Using CRM tools to track and manage outreach efforts.
- Measuring the success of outbound campaigns and adjusting strategies.

SESSION 5: Speaker Bureaus — The Truth About Getting Listed

What speakers will learn in session 5:
- Understanding the role of speaker bureaus in the industry.
- How to get listed and work with speaker bureaus.
- What speaker bureaus look for in a speaker.
- Pros and cons of partnering with speaker bureaus.
- Navigating contracts and agreements with speaker bureaus.

BREAK (15 minutes) + Speakers Gift #2

SESSION 6: Putting It All Together — Your Action Plan
What speakers will learn in session 6:
- Integrating all the elements of a successful speaking business.
- Creating a personalized action plan based on the day’s learnings.
- Setting short-term and long-term goals for your speaking career.
- Tips for continuous improvement and staying current in the industry.
- Resources for further education and networking opportunities.

END OF DAY (4:00 PM): If your plan is to fly out after the masterclass (DFW Airport or Dallas Love Field) we recommend booking your flight no earlier than 6:00 PM.

BONUS VALUE

Professional headshot included (photographer onsite)
Small group size for maximum personal focus
Johnny will review your speaker assets prior to the masterclass
Catered lunch provided (Mendocino Farms)
Snacks, Coffee, Espresso, Tea available all day

YOUR EXPECTATION

Your $2,500 investment should return at least 10X your investment. In other words, you should be able to generate at least $25,000 in your speaking business. Follow Johnny’s proven blueprint and you’ll walk away with a profitable, scalable, lean speaking business that you will be proud of.