Use this 3-point bulletproof check list to book the right speaker, every time! I understand the challenge of finding the right speaker. We have all seen media clip bloopers, or been a part of an audience where the speaker just isn’t able to articulate their message. The audiences’ eyes are glazing over and heads begin nodding off to sleep. Texting, scanning emails and playing games on mobile devices are popular past times when the speaker cannot connect. Not only does the speaker notice the lack of audience engagement, you notice it. And here’s the kicker…you were the one in charge of booking the right speaker! Let’s be honest, every speaker is on their best behavior during a speaker evaluation. Just about every speaker is going to communicate they are the right fit and ready to impact your audience. While confidence is good to hear, you need to make sure you are hitting a home run and not a bunt with your speaker selection. A 3-point bulletproof check list to safeguard your speaker selection. Follow closely. 1. CLIENT LIST First things first: check the speaker’s client list. Yes, even before watching any video of the speaker. This is HUGE, which is why it’s check point number one. The speaking industry is very competitive. Almost as competitive as professional sports (maybe even more in some regards). You have a free and valuable tool staring you in the face when looking at a speaker’s client list. To whom have they spoken? That is the question that should be at the front of your brain. By taking a deep dive into a speaker’s client list, you will see quickly the caliber of speaker you are working with on the other end. The client list gives you the ability to lean-in on another company’s vetting system of the same speaker you are evaluating. Please take advantage of that. For example, a…
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